23rd July 2010
Inner Mongolia will welcome Miss World in October

Although the 2010 Miss World Final will be celebrated in Sanya, this is just one of the many exciting and interesting destinations that will play host to the contestants as part of their month-long tour of China. After their stay in the capital of Beijing, the Miss World representatives will travel to Inner Mongolia to the city of Ordos.

Chairman of the Miss World Organisation Julia Morley: “Ordos is a new destination for us and a new development for China, with the local government dedicated to creating green urban spaces, planting beautiful pine trees throughout the city. It is also famed for its history, its association with Genghis Khan of great interest. Furthermore, Ordos offers a distinct change of location from Sanya, as Miss World loves to meet different cultures and learn from them.”

Although the history and culture of the region date back many thousands of years, Ordos City is a fast-growing metropolis, with over 1.5 million inhabitants. Surrounded by a dramatic landscape of deserts, hills and plateaus, and encircled by the Yellow River, Ordos is also home to the mausoleum of the legendary Genghis Khan. In fact, “Ordos” is a Mongolian word meaning “palace complex” in Chinese, and was originally the name of the tribe who guarded the tomb. Many Mongolian traditional rituals, crafts and activities are still practiced to this day, recognised as national art treasures and as part of an important cultural heritage.

Keep checking back for further announcements regarding Miss World 2010.

Miss World 2010 returns to Sanya, China
60th Final will be held in Hainan Province for the fifth time

This year’s Miss World event returns to China, with the Final set to take place on Saturday 30th October in the city of Sanya, located in China’s Hainan province.

Contestants from over 120 countries will be competing in Miss World’s 60th Final which will begin Miss World’s diamond anniversary year. A busy, four week itinerary is being planned for the contestants across the whole of China, culminating in the live, televised Final in the forever tropical paradise, Sanya.

Miss World is the longest running event of its kind. Launched in 1951, it has become the world’s most watched annual event, with a worldwide viewing audience of over 1 billion. Miss World is a celebration of beauty, fashion, talent and culture as contestants tour the host country supporting charitable causes, participating in spectacular events and visiting the local attractions.

2010 will be the fifth time that China has held the Final, after successfully hosting the 2003, 2004, 2005 and 2007 events. Miss World has been credited for producing a rapid surge in Sanya’s tourism. The unprecedented rise in tourism has been described by former Mayor Lu as the “Miss World effect” .

Chairman of Miss World, Julia Morley commented “We are delighted to be returning to China for Miss World 2010. Miss World has a special relationship with Sanya and there is no better place to begin our 60th year celebrations”.

Reigning Miss World - Kaiane Aldorino will crown her successor on Saturday 30th October at the beauty Crown Theatre. She said “China is a magnificent experience and I look forward to welcoming all the contestants to this tropical paradise”.
For the first time, the Miss World contestants will be visiting Inner Mongolia as part of their tour of China. Further announcements to be made shortly.

FACTS ABOUT SANYA

Hainan is the smallest province in the People's Republic of China and the largest of its Special Economic Zones.

Sanya's nickname of "the Hawaii of China" stems from its latitude being almost level of that of the US island state, thereby sharing a similar tropical climate.

The Guan Yin of the South Sea of Sanya is the fourth tallest statue in the world, with a height of 108m.

Sanya hosted the first leg of the Beijing Olympic Torch relay on the Chinese mainland in 2008, with Miss World 2007 Zhang Zilin one of the chosen torchbearers.

The official flower of Sanya is the Bougainvillea and the official trees are the Royal Poinciana and the Tamarind.

The earliest inhabitants of Hainan island were the Li people, who to this day are known for their unique music and dance, as well as intricate fabric design.

Local delicacies include Wenchang Chicken, seafood and shellfish, and various tropical fruits, particularly, pineapple, and coconuts.

The Beauty Crown Theatre was specifically built for the 2003 Miss World Final, the first to take place in Sanya, and will once again host the Miss World Final in 2010.

Just west of Sanya lies Tianya Haijiao, considered the southern-most point in China, its name meaning "Edges of Heaven, Corners of the Sea".

Nanshan Mountain, near Sanya, was also known as Ao Mountain in ancient times, taking its name from a legendary giant turtle which it resembled in shape.

Sanya is also known as the "City of Deer", based on a local legend immortalised in a statue in Luhuitou park, overlooking the city.

After successfully hosting Miss World 2003, 2004, 2005 and 2007 events. Miss World has been credited for producing a rapid surge in Sanya’s tourism. The unprecedented rise in tourism has been describe by former Mayor Lu as the “Miss World effect”.